For over a decade, GMABS has been more than just a digital space — it has been a thriving ecosystem for over 9,500 Melbourne women and female entrepreneurs.
What started as a small circle has grown into a powerful network where local women come to share resources, find support, and grow their dreams.
Every recommendation, referral and review carries the weight of a community that genuinely shows up for one another — online and IRL.
Our mission is to foster a space where small business owners, busy mums, and dynamic leaders can cut through the noise.
We prioritise authentic connection over traditional advertising, ensuring that every recommendation in our group is one of quality and trust.
To date, our group has reached milestones that prove what’s possible when Melbourne women unite.
Built entirely on organic word-of-mouth and trusted referrals.
Our philanthropic initiatives have supported various local and national causes — proving that when Melbourne women unite, we make a tangible difference.
With a deep understanding of the “juggling act” faced by modern women, we provide tailored opportunities for female-led brands to showcase their work to a highly engaged, local audience.
Our founder Zoe George together with our lead administrators Effie Moraitis & Stacey Stavridis bring over 10 years of community management and digital communication expertise. With backgrounds as Content Creators, Account Engineer & Virtual Assistant specialising in small business support, they ensure the group remains a safe, high-value, and professionally moderated environment.
Built GMABS from a small circle into a 9,500-strong Melbourne community. Content creator and the original spark behind the group.
Specialises in small business support and ensures every member experience is a safe, high-value one.
Bringing the systems-thinking and operational rigour that keeps a community of thousands running like clockwork.
We are proud to partner with brands that align with our Melbourne lifestyle — brands that value quality, tradition, and the local spirit. We aren’t just a group; we are your local experts on the pulse of what Melbourne women want.